Display typeface inspired by aluminum corrugated sheets and one point perspective.
Mayahuel Pulque was inspired by a trip to Mexico where I was introduced to the fermented agave nectar drink named 'pulque'.
The name 'Mayahuel' comes from an ancient Aztec myth in which the god, Quetzalcoatl, provided humanity with a special drink named pulque to feast with and celebrate.
Mayahuel, the goddess of the maguey plant, and Quetzalcoatl were forbidden lovers. In order to avoid the rage and disapproval of Mayahuel’s grandmother, the goddess Tzitzimime, Quetzalcoatl and Mayahuel transformed themselves into a tree. Mayahuel was quickly discovered and destroyed. Quetzalcoatl collected the remains of the goddess and buried them, and in that place grew the first maguey plant. For this reason it was thought that the sweet sap, the aguamiel, collected from the maguey plant was the blood of the goddess.
The series of advertisements for the Alzheimer's Association provide a point of view through the eyes of an individual who suffers from Alzheimer's disease. The products consist of everyday household products that can be mistaken for consumable items and how deadly the effect of Alzheimer's disease can be. The purpose of the advertisements was to develop an understanding of the disease through the eyes of those who succumb to the terrible illness.
An experimental typeface that visually defines the word Pyknic.
Pyknic - Short and fat
Display packaging for Nikon's 35 mm DX lens. This packaging maintains Nikon's identity through the brand's iconic black and gold color scheme. The aperture structure was designed in order to highlight the product and also convey the brand's modernity, precision, and forward thinking.
Two page Magazine Spread, title page and supporting article, Q & A with Hydro 74 for Juxtapoz Magazine.
The goal for SeaCube's identity was to develop an image that employed the spirit of the container itself and the marine mode of transport.
The cube encompasses the three modal ways of transport: Marine, Truck, and Freight.
Advertisement for Nomophobia, the fear of being without any form of cell phone contact. This series of advertisements illustrate the monsters that Nomophobic individuals fear.
BRDG is a collaborative project focused on restoring relations between our communities and law enforcement through positive reinforcement toward civilians.